Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Bibliografiske detaljer
Andre forfattere:	Chaturvedi, Braj Mohan
Format:	Bog
Sprog:	English
Udgivet:	India : ICFAI, 2003 [reprinted 2004].
Fag:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

Corporate branding : concept and cases\
Udgivet: (2005)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Udgivet: (2010)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Factors affecting derby’s brand equity in Kushtia territory
af: Samonti, Afra Tasnim
Udgivet: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

Managing brand equity : capitalizing on the value of a brand name /
af: Aaker, David A.
Udgivet: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

The RACI Matrix and its implications: a case of Unilever
af: Ahmed, Muhtasim Rafid
Udgivet: (2019)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

The procedure of launching brand new homecare products in the country
af: Sikder, Shihab Al Mahmud
Udgivet: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
af: Mim, Nishat Afnan
Udgivet: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Bond markets, analysis, and strategies /
af: Fabozzi, Frank J.
Udgivet: (2016)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)