Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliographic Details
Main Author: Fahad, Shafayet Ullah
Other Authors: Islam, Md Shamimul
Format: Internship report
Language:English
Published: BRAC University 2024
Subjects:
Fashion upcycling
Brand equity
Aarong
Fashion e-commerce
Chief-branding officer
Sustainability
Branding (Marketing)
Brand name products > Management
Electronic commerce
Online Access:http://hdl.handle.net/10361/23116

Internet

http://hdl.handle.net/10361/23116

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