Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter: Mazumder, Avranil
Andre forfattere: Zaman, Raisa Tasneem
Format: Internship report
Sprog:English
Udgivet: BRAC University 2024
Fag:
Customer engagement
Brand loyalty
Digital marketing
Outdoor branding
Internet marketing
Branding (Marketing)
Product management
Customer relations
Online adgang:http://hdl.handle.net/10361/23027

Internet

http://hdl.handle.net/10361/23027

Lignende værker