Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Philadelphia :
Wharton Digital Press,
c2013.
|
| Series: | Wharton Executive Essentials.
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Internet
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Call Number: |
658.827 KHA |
|---|---|
| Copy 1 | Available Place a Hold |
| Copy 2 | Available Place a Hold |