Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
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| Format: | Book |
| Language: | English |
| Published: |
Philadelphia :
Wharton Digital Press,
c2013.
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| Series: | Wharton Executive Essentials.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Internet
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| Call Number: |
658.827 KHA |
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| Copy 1 | Checked out – Due: 2026-06-30 23:59:00 Recall This |
| Copy 2 | Available Place a Hold |