Brands and firebrands : insights from experts /

Brands and firebrands : insights from experts /

Manylion Llyfryddiaeth
Awduron Eraill:	Chaturvedi, Braj Mohan
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	India : ICFAI, 2003 [reprinted 2004].
Pynciau:	Brand name products.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

The new strategic brand management : advanced insights and strategic thinking /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (2012)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2015)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Cyhoeddwyd: (2010)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

How branding is changing the landscape of IPDC Finance Limited
gan: Rodrigues, Melissa Maria
Cyhoeddwyd: (2022)

Factors affecting derby’s brand equity in Kushtia territory
gan: Samonti, Afra Tasnim
Cyhoeddwyd: (2019)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
gan: Keya, Kaniz Fatema
Cyhoeddwyd: (2024)

Managing brand equity : capitalizing on the value of a brand name /
gan: Aaker, David A.
Cyhoeddwyd: (1991)

The impact of re-branding on the financial aspects of IPDC Finance limited
gan: Sakib Ur Rahman, Mohammad
Cyhoeddwyd: (2022)

Utilization of digital platform in brand & communication in Prime Bank Limited
gan: Khan, Nishat Saiara
Cyhoeddwyd: (2020)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
gan: Tasnim, Sarah
Cyhoeddwyd: (2020)

The RACI Matrix and its implications: a case of Unilever
gan: Ahmed, Muhtasim Rafid
Cyhoeddwyd: (2019)

Asiatic 360 and beyond
gan: Anwar, Adiba
Cyhoeddwyd: (2018)

The procedure of launching brand new homecare products in the country
gan: Sikder, Shihab Al Mahmud
Cyhoeddwyd: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

M&A advisory process in Bangladesh- a case study on the foreign acquisition of a FMCG Company
gan: Mim, Nishat Afnan
Cyhoeddwyd: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
gan: Mazumder, Avranil
Cyhoeddwyd: (2024)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Bond markets, analysis, and strategies /
gan: Fabozzi, Frank J.
Cyhoeddwyd: (2016)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Re-branding of a corporate brand: A case on Meghna Group of Industries
gan: Hossain, Md. Mazid
Cyhoeddwyd: (2021)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Branding practices conducted by Youngbangla
gan: Gomes, Randy Godfrey
Cyhoeddwyd: (2017)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)