Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Subjects:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: General Shelf

Holdings details from Savar Campus Library: General Shelf
Call Number: 658.827 AAK
Copy 1 Available  Place a Hold

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