Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliographic Details
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M., Calkins, Tim
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2005.
Subjects:
Brand name products.
Branding (Marketing)
Customer relations > Management.
Classic Catalogue: View this record in Classic Catalogue

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