Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliografiske detaljer
Institution som forfatter: Kellogg School of Management
Andre forfattere: Tybout, Alice M., Calkins, Tim
Format: Bog
Sprog:English
Udgivet: Hoboken, N.J. : Wiley, c2005.
Fag:
Brand name products.
Branding (Marketing)
Customer relations > Management.
Classic Catalogue: View this record in Classic Catalogue

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