Strategic brand management : building, measuring, and managing brand equity /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016]
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| Edition: | Forth edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Call Number: |
658.827 KEL |
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