Boyd, H. W., Walker, O. C., Mullins, J., & Larreche, J. (2002). Marketing management: A strategic, decision-making approach (4th ed.). McGraw-Hill.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रBoyd, Harper W., Orville C. Walker, John Mullins, और Jean-Claude Larreche. Marketing Management: A Strategic, Decision-making Approach. 4th ed. Boston, Mass.: McGraw-Hill, 2002.
एमएलए (8वां संस्करण) प्रशस्ति पत्रBoyd, Harper W., et al. Marketing Management: A Strategic, Decision-making Approach. 4th ed. McGraw-Hill, 2002.
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