Marketing management : a strategic, decision-making approach /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2002.
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| Edition: | 4th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
| Call Number: |
658.8 BOY |
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| Copy 1 | Available Place a Hold |