Boyd, H. W., Walker, O. C., Mullins, J., & Larreche, J. (2002). Marketing management: A strategic, decision-making approach (4th ed.). McGraw-Hill.
Chicagoスタイル(17版)引用形式Boyd, Harper W., Orville C. Walker, John Mullins, , Jean-Claude Larreche. Marketing Management: A Strategic, Decision-making Approach. 4th ed. Boston, Mass.: McGraw-Hill, 2002.
MLA(8版)引用形式Boyd, Harper W., et al. Marketing Management: A Strategic, Decision-making Approach. 4th ed. McGraw-Hill, 2002.
警告: この引用は必ずしも正確ではありません.