Citazione Stile APA (7a Edizione)

Boyd, H. W., Walker, O. C., Mullins, J., & Larreche, J. (2002). Marketing management: A strategic, decision-making approach (4th ed.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Boyd, Harper W., Orville C. Walker, John Mullins, e Jean-Claude Larreche. Marketing Management: A Strategic, Decision-making Approach. 4th ed. Boston, Mass.: McGraw-Hill, 2002.

Citatione MLA (8a ed.)

Boyd, Harper W., et al. Marketing Management: A Strategic, Decision-making Approach. 4th ed. McGraw-Hill, 2002.