APA (7th ed.) Citation

Boyd, H. W., Walker, O. C., Mullins, J., & Larreche, J. (2002). Marketing management: A strategic, decision-making approach (4th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Orville C. Walker, John Mullins, and Jean-Claude Larreche. Marketing Management: A Strategic, Decision-making Approach. 4th ed. Boston, Mass.: McGraw-Hill, 2002.

MLA (8th ed.) Citation

Boyd, Harper W., et al. Marketing Management: A Strategic, Decision-making Approach. 4th ed. McGraw-Hill, 2002.