Style de citation APA (7e éd.)

McCarthy, E. J., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (7th ed.). R.D. Irwin.

Style de citation Chicago (17e éd.)

McCarthy, E. Jerome, et Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R.D. Irwin, 1981.

Style de citation MLA (8e éd.)

McCarthy, E. Jerome, et Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. R.D. Irwin, 1981.