Cita APA (7a ed.)

McCarthy, E. J., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (7th ed.). R.D. Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R.D. Irwin, 1981.

Cita MLA (8a ed.)

McCarthy, E. Jerome, y Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. R.D. Irwin, 1981.