APA (7th ed.) Citation

McCarthy, E. J., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (7th ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R.D. Irwin, 1981.

MLA (8th ed.) Citation

McCarthy, E. Jerome, and Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. R.D. Irwin, 1981.