APA (7e ed.) Bronvermelding

McCarthy, E. J., & Brogowicz, A. A. (1981). Basic marketing: A managerial approach (7th ed.). R.D. Irwin.

Chicago (17e ed.) Bronvermelding

McCarthy, E. Jerome, en Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R.D. Irwin, 1981.

MLA (8e ed.) Bronvermelding

McCarthy, E. Jerome, en Andrew A. Brogowicz. Basic Marketing: A Managerial Approach. 7th ed. R.D. Irwin, 1981.