Marketing management /

Marketing management /

Diğer sürümleri göster (6)

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Detaylı Bibliyografya
Asıl Yazarlar:	Kotler, Philip (Yazar), Chernev, Alexander (Yazar)
Diğer Yazarlar:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Edisyon:	Sixteenth edition.
Konular:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

Benzer Materyaller

Marketing management /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2016)

Principles of marketing /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2018)

Marketing management /
Yazar:: Winer, Russell S.
Baskı/Yayın Bilgisi: (2011)

Strategic market management /
Yazar:: Aaker, David A.
Baskı/Yayın Bilgisi: (2005)

Marketing management /
Baskı/Yayın Bilgisi: (2013)

Marketing management : strategies and programs /
Yazar:: Guiltinan, Joseph P.
Baskı/Yayın Bilgisi: (1997)

Marketing management : strategies and programs /
Yazar:: Guiltinan, Joseph P.
Baskı/Yayın Bilgisi: (1994)

Marketing management /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2003)

Marketing management /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2006)

Marketing management /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2000)

Marketing management /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2009)

Principles of marketing /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2016)

Principles of marketing /
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2001)

Strategic marketing /
Yazar:: Cravens, David W.
Baskı/Yayın Bilgisi: (2006)

Strategic marketing /
Yazar:: Cravens, David W.
Baskı/Yayın Bilgisi: (2003)

Marketing research : an applied approach /
Yazar:: Kinnear, Thomas C., 1943-
Baskı/Yayın Bilgisi: (1991)

E-marketing /
Yazar:: Frost, Raymond, 1960-
Baskı/Yayın Bilgisi: (2019)

Marketing research : methodological foundations /
Yazar:: Churchill, Gilbert A.
Baskı/Yayın Bilgisi: (2010)

Digital marketing : a practical approach /
Yazar:: Charlesworth, Alan, 1956-
Baskı/Yayın Bilgisi: (2018)

International marketing : strategy development and implementation /
Yazar:: Solberg, Carl Arthur
Baskı/Yayın Bilgisi: (2018)

Marketing research : an applied orientation /
Yazar:: Malhotra, Naresh K.
Baskı/Yayın Bilgisi: (2016)

Services marketing : people, technology, strategy /
Yazar:: Lovelock, Christopher H., ve diğerleri
Baskı/Yayın Bilgisi: (2018)

The marketing game! : with student CD-Rom /
Yazar:: Mason, Charlotte H.
Baskı/Yayın Bilgisi: (2002)

Digital analytics for marketing /
Yazar:: Sponder, Marshall
Baskı/Yayın Bilgisi: (2018)

Marketing management /
Yazar:: Czinkota, Michael R.
Baskı/Yayın Bilgisi: (2001)

Marketing management and strategy /
Yazar:: Doyle, Peter, 1943 June 23-2003
Baskı/Yayın Bilgisi: (2006)

Marketing management /
Yazar:: Bagozzi, Richard P.
Baskı/Yayın Bilgisi: (1998)

Marketing management : a south Asian perspective /
Baskı/Yayın Bilgisi: (2009)

Marketing management : a strategic, decision-making approach /
Yazar:: Boyd, Harper W.
Baskı/Yayın Bilgisi: (2002)

Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
Yazar:: Hoffmann, Norman W.
Baskı/Yayın Bilgisi: (2012)

Strategic marketing management : planning, implementation, and control /
Yazar:: Wilson, R. M. S. (Richard Malcolm Sano)
Baskı/Yayın Bilgisi: (1999)

Principles of marketing /
Yazar:: Kotler, Philip, ve diğerleri
Baskı/Yayın Bilgisi: (2023)

Global marketing management /
Yazar:: Keegan, Warren J.
Baskı/Yayın Bilgisi: (2002)

Market-based management : strategies for growing customer value and profitability /
Yazar:: Best, Roger J.
Baskı/Yayın Bilgisi: (2005)

Strategic marketing management in Asia: case studies and lessons across industries
Baskı/Yayın Bilgisi: (2017)

Marketing strategies of E4Event
Yazar:: Ahamed, Tanvir
Baskı/Yayın Bilgisi: (2023)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
Yazar:: Stein, Donna Baier
Baskı/Yayın Bilgisi: (2005)

Global brand power : leveraging branding for long-term growth /
Yazar:: Kahn, Barbara E.
Baskı/Yayın Bilgisi: (2013)

Strategic marketing management /
Yazar:: Aaker, David A.
Baskı/Yayın Bilgisi: (2005)

New products management /
Yazar:: Crawford, C. Merle (Charles Merle), 1924-
Baskı/Yayın Bilgisi: (1997)