Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
Full description
Bibliographic Details
| Main Authors: |
Kotler, Philip
(Author),
Chernev, Alexander
(Author) |
|---|
| Other Authors: |
Keller, Kevin Lane, 1956-,
Sheth, Jagdish N.,
Shainesh, G. |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
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| Edition: | Sixteenth edition. |
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| Subjects: | |
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| Classic Catalogue: |
View this record in Classic Catalogue |