Marketing management /

Marketing management /

Taispeáin leaganacha eile (6)

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Kotler, Philip (Údar), Chernev, Alexander (Údar)
Rannpháirtithe:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Eagrán:	Sixteenth edition.
Ábhair:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

Míreanna comhchosúla

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Marketing research : an applied approach /
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E-marketing /
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Marketing research : methodological foundations /
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Digital marketing : a practical approach /
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International marketing : strategy development and implementation /
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The marketing game! : with student CD-Rom /
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Digital analytics for marketing /
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Marketing management : a strategic, decision-making approach /
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Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
de réir: Hoffmann, Norman W.
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Strategic marketing management : planning, implementation, and control /
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Principles of marketing /
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Global marketing management /
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Market-based management : strategies for growing customer value and profitability /
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Strategic marketing management in Asia: case studies and lessons across industries
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Marketing strategies of E4Event
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The new marketing conversation : creating and strengthening relationships between buyers and sellers /
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Global brand power : leveraging branding for long-term growth /
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New products management /
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