Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Auteurs principaux: | , |
|---|---|
| Autres auteurs: | , , |
| Format: | Livre |
| Langue: | English |
| Publié: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
| Édition: | Sixteenth edition. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |