Marketing management /

Marketing management /

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"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Xehetasun bibliografikoak
Egile Nagusiak:	Kotler, Philip (Egilea), Chernev, Alexander (Egilea)
Beste egile batzuk:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Edizioa:	Sixteenth edition.
Gaiak:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

Antzeko izenburuak

Marketing management /
nork: Kotler, Philip
Argitaratua: (2016)

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Argitaratua: (2018)

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Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1997)

Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1994)

Marketing management /
nork: Kotler, Philip
Argitaratua: (2003)

Marketing management /
nork: Kotler, Philip
Argitaratua: (2006)

Marketing management /
nork: Kotler, Philip
Argitaratua: (2000)

Marketing management /
nork: Kotler, Philip
Argitaratua: (2009)

Principles of marketing /
nork: Kotler, Philip
Argitaratua: (2016)

Principles of marketing /
nork: Kotler, Philip
Argitaratua: (2001)

Strategic marketing /
nork: Cravens, David W.
Argitaratua: (2006)

Strategic marketing /
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Argitaratua: (2003)

Marketing research : an applied approach /
nork: Kinnear, Thomas C., 1943-
Argitaratua: (1991)

E-marketing /
nork: Frost, Raymond, 1960-
Argitaratua: (2019)

Marketing research : methodological foundations /
nork: Churchill, Gilbert A.
Argitaratua: (2010)

Digital marketing : a practical approach /
nork: Charlesworth, Alan, 1956-
Argitaratua: (2018)

International marketing : strategy development and implementation /
nork: Solberg, Carl Arthur
Argitaratua: (2018)

Marketing research : an applied orientation /
nork: Malhotra, Naresh K.
Argitaratua: (2016)

Services marketing : people, technology, strategy /
nork: Lovelock, Christopher H., et al.
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The marketing game! : with student CD-Rom /
nork: Mason, Charlotte H.
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Digital analytics for marketing /
nork: Sponder, Marshall
Argitaratua: (2018)

Marketing management /
nork: Czinkota, Michael R.
Argitaratua: (2001)

Marketing management and strategy /
nork: Doyle, Peter, 1943 June 23-2003
Argitaratua: (2006)

Marketing management /
nork: Bagozzi, Richard P.
Argitaratua: (1998)

Marketing management : a south Asian perspective /
Argitaratua: (2009)

Marketing management : a strategic, decision-making approach /
nork: Boyd, Harper W.
Argitaratua: (2002)

Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
nork: Hoffmann, Norman W.
Argitaratua: (2012)

Strategic marketing management : planning, implementation, and control /
nork: Wilson, R. M. S. (Richard Malcolm Sano)
Argitaratua: (1999)

Principles of marketing /
nork: Kotler, Philip, et al.
Argitaratua: (2023)

Global marketing management /
nork: Keegan, Warren J.
Argitaratua: (2002)

Market-based management : strategies for growing customer value and profitability /
nork: Best, Roger J.
Argitaratua: (2005)

Strategic marketing management in Asia: case studies and lessons across industries
Argitaratua: (2017)

Marketing strategies of E4Event
nork: Ahamed, Tanvir
Argitaratua: (2023)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
nork: Stein, Donna Baier
Argitaratua: (2005)

Global brand power : leveraging branding for long-term growth /
nork: Kahn, Barbara E.
Argitaratua: (2013)

Strategic marketing management /
nork: Aaker, David A.
Argitaratua: (2005)

New products management /
nork: Crawford, C. Merle (Charles Merle), 1924-
Argitaratua: (1997)