Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Hauptverfasser: | , |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
| Ausgabe: | Sixteenth edition. |
| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |