Marketing management /

Marketing management /

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"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Bibliografiske detaljer
Main Authors:	Kotler, Philip (Author), Chernev, Alexander (Author)
Andre forfattere:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Format:	Bog
Sprog:	English
Udgivet:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Udgivelse:	Sixteenth edition.
Fag:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Marketing management /
af: Kotler, Philip
Udgivet: (2016)

Principles of marketing /
af: Kotler, Philip
Udgivet: (2018)

Marketing management /
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Udgivet: (2011)

Strategic market management /
af: Aaker, David A.
Udgivet: (2005)

Marketing management /
Udgivet: (2013)

Marketing management : strategies and programs /
af: Guiltinan, Joseph P.
Udgivet: (1997)

Marketing management : strategies and programs /
af: Guiltinan, Joseph P.
Udgivet: (1994)

Marketing management /
af: Kotler, Philip
Udgivet: (2003)

Marketing management /
af: Kotler, Philip
Udgivet: (2006)

Marketing management /
af: Kotler, Philip
Udgivet: (2000)

Marketing management /
af: Kotler, Philip
Udgivet: (2009)

Principles of marketing /
af: Kotler, Philip
Udgivet: (2016)

Principles of marketing /
af: Kotler, Philip
Udgivet: (2001)

Strategic marketing /
af: Cravens, David W.
Udgivet: (2006)

Strategic marketing /
af: Cravens, David W.
Udgivet: (2003)

Marketing research : an applied approach /
af: Kinnear, Thomas C., 1943-
Udgivet: (1991)

E-marketing /
af: Frost, Raymond, 1960-
Udgivet: (2019)

Marketing research : methodological foundations /
af: Churchill, Gilbert A.
Udgivet: (2010)

Digital marketing : a practical approach /
af: Charlesworth, Alan, 1956-
Udgivet: (2018)

International marketing : strategy development and implementation /
af: Solberg, Carl Arthur
Udgivet: (2018)

Marketing research : an applied orientation /
af: Malhotra, Naresh K.
Udgivet: (2016)

Services marketing : people, technology, strategy /
af: Lovelock, Christopher H., et al.
Udgivet: (2018)

The marketing game! : with student CD-Rom /
af: Mason, Charlotte H.
Udgivet: (2002)

Digital analytics for marketing /
af: Sponder, Marshall
Udgivet: (2018)

Marketing management /
af: Czinkota, Michael R.
Udgivet: (2001)

Marketing management and strategy /
af: Doyle, Peter, 1943 June 23-2003
Udgivet: (2006)

Marketing management /
af: Bagozzi, Richard P.
Udgivet: (1998)

Marketing management : a south Asian perspective /
Udgivet: (2009)

Marketing management : a strategic, decision-making approach /
af: Boyd, Harper W.
Udgivet: (2002)

Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
af: Hoffmann, Norman W.
Udgivet: (2012)

Strategic marketing management : planning, implementation, and control /
af: Wilson, R. M. S. (Richard Malcolm Sano)
Udgivet: (1999)

Principles of marketing /
af: Kotler, Philip, et al.
Udgivet: (2023)

Global marketing management /
af: Keegan, Warren J.
Udgivet: (2002)

Market-based management : strategies for growing customer value and profitability /
af: Best, Roger J.
Udgivet: (2005)

Strategic marketing management in Asia: case studies and lessons across industries
Udgivet: (2017)

Marketing strategies of E4Event
af: Ahamed, Tanvir
Udgivet: (2023)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
af: Stein, Donna Baier
Udgivet: (2005)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Strategic marketing management /
af: Aaker, David A.
Udgivet: (2005)

New products management /
af: Crawford, C. Merle (Charles Merle), 1924-
Udgivet: (1997)