Marketing management /

Marketing management /

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"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Manylion Llyfryddiaeth
Prif Awduron:	Kotler, Philip (Awdur), Chernev, Alexander (Awdur)
Awduron Eraill:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Rhifyn:	Sixteenth edition.
Pynciau:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2016)

Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2018)

Marketing management /
gan: Winer, Russell S.
Cyhoeddwyd: (2011)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)

Marketing management /
Cyhoeddwyd: (2013)

Marketing management : strategies and programs /
gan: Guiltinan, Joseph P.
Cyhoeddwyd: (1997)

Marketing management : strategies and programs /
gan: Guiltinan, Joseph P.
Cyhoeddwyd: (1994)

Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2003)

Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2006)

Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2000)

Marketing management /
gan: Kotler, Philip
Cyhoeddwyd: (2009)

Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2016)

Principles of marketing /
gan: Kotler, Philip
Cyhoeddwyd: (2001)

Strategic marketing /
gan: Cravens, David W.
Cyhoeddwyd: (2006)

Strategic marketing /
gan: Cravens, David W.
Cyhoeddwyd: (2003)

Marketing research : an applied approach /
gan: Kinnear, Thomas C., 1943-
Cyhoeddwyd: (1991)

E-marketing /
gan: Frost, Raymond, 1960-
Cyhoeddwyd: (2019)

Marketing research : methodological foundations /
gan: Churchill, Gilbert A.
Cyhoeddwyd: (2010)

Digital marketing : a practical approach /
gan: Charlesworth, Alan, 1956-
Cyhoeddwyd: (2018)

International marketing : strategy development and implementation /
gan: Solberg, Carl Arthur
Cyhoeddwyd: (2018)

Marketing research : an applied orientation /
gan: Malhotra, Naresh K.
Cyhoeddwyd: (2016)

Services marketing : people, technology, strategy /
gan: Lovelock, Christopher H., et al.
Cyhoeddwyd: (2018)

The marketing game! : with student CD-Rom /
gan: Mason, Charlotte H.
Cyhoeddwyd: (2002)

Digital analytics for marketing /
gan: Sponder, Marshall
Cyhoeddwyd: (2018)

Marketing management /
gan: Czinkota, Michael R.
Cyhoeddwyd: (2001)

Marketing management and strategy /
gan: Doyle, Peter, 1943 June 23-2003
Cyhoeddwyd: (2006)

Marketing management /
gan: Bagozzi, Richard P.
Cyhoeddwyd: (1998)

Marketing management : a south Asian perspective /
Cyhoeddwyd: (2009)

Marketing management : a strategic, decision-making approach /
gan: Boyd, Harper W.
Cyhoeddwyd: (2002)

Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
gan: Hoffmann, Norman W.
Cyhoeddwyd: (2012)

Strategic marketing management : planning, implementation, and control /
gan: Wilson, R. M. S. (Richard Malcolm Sano)
Cyhoeddwyd: (1999)

Principles of marketing /
gan: Kotler, Philip, et al.
Cyhoeddwyd: (2023)

Global marketing management /
gan: Keegan, Warren J.
Cyhoeddwyd: (2002)

Market-based management : strategies for growing customer value and profitability /
gan: Best, Roger J.
Cyhoeddwyd: (2005)

Strategic marketing management in Asia: case studies and lessons across industries
Cyhoeddwyd: (2017)

Marketing strategies of E4Event
gan: Ahamed, Tanvir
Cyhoeddwyd: (2023)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
gan: Stein, Donna Baier
Cyhoeddwyd: (2005)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Strategic marketing management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)

New products management /
gan: Crawford, C. Merle (Charles Merle), 1924-
Cyhoeddwyd: (1997)