Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Библиографические подробности
Главные авторы:	Kotler, Philip (Автор), Armstrong, Gary (Gary M.) (Автор), Balasubramanian, Sridhar (Автор), Agnihotri, Parfulla Y. (Автор)
Формат:	‌
Язык:	English
Опубликовано:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Редактирование:	Nineteenth Edition.
Предметы:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue