Principles of marketing /

Principles of marketing /

Show other versions (6)

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Edition:	Nineteenth Edition.
Subjects:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue

School of Pharmacy: Unknown

Holdings details from School of Pharmacy: Unknown
Call Number:	658.8 PRI
Copy 3	Available Place a Hold
Copy 2	Available Place a Hold
Copy 1	Available Place a Hold
Copy 5	Available Place a Hold
Copy 4	Available Place a Hold

Ayesha Abed Library: General Shelf

Holdings details from Ayesha Abed Library: General Shelf
Call Number:	658.8 PRI
Copy 6	Checked out – Due: 2025-04-07 23:59:00 Recall This
Copy 7	Checked out – Due: 2025-03-09 23:59:00 Recall This
Copy 8	Checked out – Due: 2025-04-07 23:59:00 Recall This
Copy 9	Checked out – Due: 2025-04-07 23:59:00 Recall This