Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliografiset tiedot
Päätekijät:	Kotler, Philip (Tekijä), Armstrong, Gary (Gary M.) (Tekijä), Balasubramanian, Sridhar (Tekijä), Agnihotri, Parfulla Y. (Tekijä)
Aineistotyyppi:	Kirja
Kieli:	English
Julkaistu:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Painos:	Nineteenth Edition.
Aiheet:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue