Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

书目详细资料
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author)
格式:	图书
语言:	English
出版:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
版:	Nineteenth Edition.
主题:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue