Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author), Balasubramanian, Sridhar (Author), Agnihotri, Parfulla Y. (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Noida, India : Pearson ; Pearson India Education, ©2023 [second impression 2024, third impression 2025].
Edition:	Nineteenth edition.
Subjects:	Marketing. Phymarcy.
Classic Catalogue:	View this record in Classic Catalogue