Principles of marketing /

Principles of marketing /

Pokaż inne wersje (6)

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Opis bibliograficzny
Główni autorzy:	Kotler, Philip (Autor), Armstrong, Gary (Gary M.) (Autor), Balasubramanian, Sridhar (Autor), Agnihotri, Parfulla Y. (Autor)
Format:	Książka
Język:	English
Wydane:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Wydanie:	Nineteenth Edition.
Hasła przedmiotowe:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue

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