Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Bibliografische gegevens
Hoofdauteurs: Kotler, Philip (Auteur), Armstrong, Gary (Gary M.) (Auteur), Balasubramanian, Sridhar (Auteur), Agnihotri, Parfulla Y. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Editie:Nineteenth Edition.
Onderwerpen:
Classic Catalogue: View this record in Classic Catalogue

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