Principles of marketing /

Principles of marketing /

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"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Dettagli Bibliografici
Autori principali:	Kotler, Philip (Autore), Armstrong, Gary (Gary M.) (Autore), Balasubramanian, Sridhar (Autore), Agnihotri, Parfulla Y. (Autore)
Natura:	Libro
Lingua:	English
Pubblicazione:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Edizione:	Nineteenth Edition.
Soggetti:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue

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