Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
| Autores principales: | , , , |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Hoboken, NJ; India :
Pearson India Education Pvt. Ltd.,
©2023 [Second impression 2024].
|
| Edición: | Nineteenth Edition. |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |