Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Manylion Llyfryddiaeth
Prif Awduron: Kotler, Philip (Awdur), Armstrong, Gary (Gary M.) (Awdur), Balasubramanian, Sridhar (Awdur), Agnihotri, Parfulla Y. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Rhifyn:Nineteenth Edition.
Pynciau:
Classic Catalogue: View this record in Classic Catalogue

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