Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
Prif Awduron: | Kotler, Philip (Awdur), Armstrong, Gary (Gary M.) (Awdur), Balasubramanian, Sridhar (Awdur), Agnihotri, Parfulla Y. (Awdur) |
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Fformat: | Llyfr |
Iaith: | English |
Cyhoeddwyd: |
Hoboken, NJ; India :
Pearson India Education Pvt. Ltd.,
©2023 [Second impression 2024].
|
Rhifyn: | Nineteenth Edition. |
Pynciau: | |
Classic Catalogue: | View this record in Classic Catalogue |
Eitemau Tebyg
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