Strategic brand management : building, measuring, and managing brand equity /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Keller, Kevin Lane, 1956-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]
Eagrán:Forth edition
Ábhair:
Classic Catalogue: View this record in Classic Catalogue

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