Strategic brand management : building, measuring, and managing brand equity /
المؤلف الرئيسي: | Keller, Kevin Lane, 1956- |
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التنسيق: | كتاب |
اللغة: | English |
منشور في: |
Boston ; India :
Pearson India Education Services Pvt. Ltd,
c2015 [second Impression 2016]
|
الطبعة: | Forth edition |
الموضوعات: | |
Classic Catalogue: | View this record in Classic Catalogue |
مواد مشابهة
-
Strategic brand management : building, measuring, and managing brand equity /
بواسطة: Keller, Kevin Lane, 1956-
منشور في: (2003) -
Strategic brand management : creating and sustaining brand equity long term /
بواسطة: Kapferer, Jean-Noël
منشور في: (1997) -
The new strategic brand management : advanced insights and strategic thinking /
بواسطة: Kapferer, Jean-Noël
منشور في: (2012) -
Brands and firebrands : insights from experts /
منشور في: (2003) -
The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
بواسطة: Bhuiyan, Rafiur Rahman
منشور في: (2019)