Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliografiska uppgifter
Huvudupphovsman: Zeithaml, Valarie A.
Övriga upphovsmän: Bitner, Mary Jo, Gremler, Dwayne D.
Materialtyp: Bok
Språk:English
Publicerad: New York : McGraw-Hill Irwin, c2013.
Upplaga:6th ed.
Ämnen:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
Classic Catalogue: View this record in Classic Catalogue

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