Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Book
Language:English
Published: New York : McGraw-Hill Irwin, c2013.
Edition:6th ed.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.
Business & finance.
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