Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Philadelphia :
Wharton Digital Press,
c2013.
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| シリーズ: | Wharton Executive Essentials.
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| 主題: | |
| オンライン･アクセス: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
インターネット
Contributor biographical informationPublisher description
Ayesha Abed Library: General Shelf
| 請求記号: |
658.827 KHA |
|---|---|
| 所蔵 1 | 利用可 予約する |
| 所蔵 2 | 利用可 予約する |