Global brand power : leveraging branding for long-term growth /
The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow fo...
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| Format: | Livre |
| Langue: | English |
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Philadelphia :
Wharton Digital Press,
c2013.
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| Collection: | Wharton Executive Essentials.
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| Sujets: | |
| Accès en ligne: | Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |