Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage /

Dettagli Bibliografici
Autore principale:	Fader, Peter
Natura:	Libro
Lingua:	English
Pubblicazione:	Philadelphia, Pa. : Wharton Digital Press, c2012
Edizione:	2nd ed.
Serie:	Wharton executive essentials.
Soggetti:	Customer relations > Management. New products > Management. Business planning. Strategic planning. Business planning Customer relations > Management New products > Management Strategic planning
Accesso online:	Connect to full text.
Classic Catalogue:	View this record in Classic Catalogue

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