Customer centricity : focus on the right customers for strategic advantage /

Customer centricity : focus on the right customers for strategic advantage /

Bibliographic Details
Main Author: Fader, Peter
Format: Book
Language:English
Published: Philadelphia, Pa. : Wharton Digital Press, c2012
Edition:2nd ed.
Series:Wharton executive essentials.
Subjects:
Customer relations > Management.
New products > Management.
Business planning.
Strategic planning.
Business planning
Customer relations > Management
New products > Management
Strategic planning
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