Customer centricity : focus on the right customers for strategic advantage /

Bibliographic Details
Main Author:	Fader, Peter
Format:	Book
Language:	English
Published:	Philadelphia, Pa. : Wharton Digital Press, c2012
Edition:	2nd ed.
Series:	Wharton executive essentials.
Subjects:	Customer relations > Management. New products > Management. Business planning. Strategic planning. Business planning Customer relations > Management New products > Management Strategic planning
Online Access:	Connect to full text.
Classic Catalogue:	View this record in Classic Catalogue

Description
Item Description:	Previous ed. published under title Wharton executive education customer centricity essentials. c2011. Title from title screen.
Physical Description:	125 p. : ill. ; 20 cm. Available also in a print ed.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781613630150 (Ebook)
Access:	Access restricted to authorized subscribers.

Similar Items