Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

Detalles Bibliográficos
Autor Principal: Aaker, David A.
Formato: Libro
Idioma:English
Publicado: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Subjects:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.
Classic Catalogue: View this record in Classic Catalogue

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