Managing brand equity : capitalizing on the value of a brand name /

Détails bibliographiques
Auteur principal:	Aaker, David A.
Format:	Livre
Langue:	English
Publié:	New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Sujets:	Brand name products > Valuation > United States > Management. Intangible property > Valuation > United States > Management.
Classic Catalogue:	View this record in Classic Catalogue

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