Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

Manylion Llyfryddiaeth
Prif Awdur: Aaker, David A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Pynciau:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: General Shelf

Manylion daliadau o Savar Campus Library: General Shelf
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