Dictionary of social and market research /

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been co...

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Detalhes bibliográficos
Autor principal: Koschnick, Wolfgang J., 1942-
Formato: Livro
Idioma:English
Publicado em: Hampshire, England ; Brookfield, VT : Gower, c1996.
Assuntos:
Classic Catalogue: View this record in Classic Catalogue

Savar Campus Library: Reference Shelf

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