Dictionary of social and market research /

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been co...

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Bibliographic Details
Main Author: Koschnick, Wolfgang J., 1942-
Format: Book
Language:English
Published: Hampshire, England ; Brookfield, VT : Gower, c1996.
Subjects:
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Savar Campus Library: Reference Shelf

Holdings details from Savar Campus Library: Reference Shelf
Call Number: 658.8303 KOS
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