Effective advertising : understanding when, how, and why advertising works /
Yazar: | Tellis, Gerard J., 1950- |
---|---|
Materyal Türü: | Kitap |
Dil: | English |
Baskı/Yayın Bilgisi: |
Thousand Oaks, Calif. ; New Delhi:
Sage Publications; Response Books,
c2004.
|
Konular: | |
Classic Catalogue: | View this record in Classic Catalogue |
Benzer Materyaller
-
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
Yazar:: Andaleeb, Syed Saad
Baskı/Yayın Bilgisi: (2016) -
Advertising and the mind of the consumer : what works, what doesn't, and why /
Yazar:: Sutherland, Max
Baskı/Yayın Bilgisi: (2010) -
Effective Advertising: Understanding When, How, and Why Advertising Works
Yazar:: Gerard J. Tellis -
Advertising management /
Yazar:: Jethwaney, Jaishri N.
Baskı/Yayın Bilgisi: (2006) -
Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
Yazar:: Ahona, Annan Masum
Baskı/Yayın Bilgisi: (2024)