Effective advertising : understanding when, how, and why advertising works /

Bibliographic Details
Main Author: Tellis, Gerard J., 1950-
Format: Book
Language:English
Published: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.
Subjects:
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Ayesha Abed Library: General Shelf

Holdings details from Ayesha Abed Library: General Shelf
Call Number: 659.1 TEL
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